Archive for October 11th, 2009

The Fun Theory

Sunday, October 11th, 2009

I am a big believer in the theory of fun (dunno if it ‘officially’ exists, but in my book fun is an elementary part of life; having fun, making things fun to do, using fun to get you through tough times, etc., etc.).

I was therefore delighted to find a website called

It turns out though to be a Volkswagen initiative to change people’s behaviour for the better by using something as simple as fun. ‘Better’ obviously is a relative statement, but the Youtube clips on the site definitely show that human behaviour is influenced when fun is added to the equation!

(and ‘obviously’, taking the stairs instead of the escalator, or throwing rubbish into the bin instead of onto the ground, should be considered as better bevahiour…;))